Question 1

What is GCI?

Accepted Answer

GCI stands for gross commission income: the total commission a brokerage or agent earns from closed deals before splits and expenses. It is the top-line number brokerages use to measure production, which is why an extra chunk of it in 90 days is the outcome this tool estimates.

Question 2

How is the added GCI calculated?

Accepted Answer

From your own inputs. Added GCI from follow-up is your monthly leads times your current close rate times the lift you set, times your average GCI per deal, over 90 days. Added GCI from reactivation is your dormant lead count times the reactivation rate you set, times your average GCI per deal. You control every assumption.

Question 3

Is this a guarantee of income?

Accepted Answer

No. It is an estimate based on the numbers and assumptions you enter, not a promise of results and not a claim of past performance. Actual outcomes depend on your lead flow, your market, and your agents handling the appointments the system books. The separate $200,000 guarantee has its own qualification criteria and written terms.

Question 4

Who is this for?

Accepted Answer

Real estate brokerage owners and team leaders with 10 or more agents who already have leads coming in and want to convert more of them without hiring. If that is you, the projector is a fast way to see the size of the opportunity before a call.

Question 5

How would we actually hit the number?

Accepted Answer

By installing the AI back office that works every lead for you: instant speed to lead, 24/7 follow-up, database reactivation, and appointments booked onto your agents' calendars. See exactly how the 90 days work on the $200,000 GCI guarantee page, or book a qualification call and we will map it to your pipeline.

GCI Calculator: See the GCI Your Brokerage Is Leaving on the Table