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GCI Calculator: See the GCI Your Brokerage Is Leaving on the Table

THE MATH
What the campaign produces
Gross Commission Income per campaign
$0

What is GCI and how is it calculated?

GCI, or gross commission income, is the total commission a brokerage or agent earns from closed deals before splits, fees, and expenses. It is the top-line number most brokerages use to measure production.

For a single sale, GCI is the sale price times the commission rate on your side of the deal. For example, a $400,000 sale at a 3 percent commission produces $12,000 in GCI before any split.

This calculator works backward from your pipeline. It takes the contacts you work, applies your reply, appointment, and close rates to estimate closed deals, then multiplies those deals by your average sale price and commission rate. Change any slider to see how much GCI each step of your follow-up is worth.

Most brokerages lose GCI in the gap between a lead raising their hand and someone following up. The Disruptor AI installs an AI back office that answers every lead in seconds, follows up for months, and books the appointment, so more of the contacts you already have turn into closed deals.

Want to know what your number could be with every lead worked? Book a strategy call.

Frequently asked questions

What is GCI?

GCI stands for gross commission income: the total commission a brokerage or agent earns from closed deals before splits and expenses. It is the top-line number brokerages use to measure production, which is why an extra chunk of it in 90 days is the outcome this tool estimates.

How is the added GCI calculated?

From your own inputs. The calculator takes the number of contacts you work, multiplies by your reply rate, your appointment rate, and your close rate to estimate closed deals, then multiplies those deals by your average sale price times your commission rate. It is an estimate based on what you enter, not a promise of results.

Is this a guarantee of income?

No. It is an estimate based on the numbers and assumptions you enter, not a promise of results and not a claim of past performance. Actual outcomes depend on your lead flow, your market, and your agents handling the appointments the system books. The separate $200,000 guarantee has its own qualification criteria and written terms.

Who is this for?

Real estate brokerage owners and team leaders with 10 or more agents who already have leads coming in and want to convert more of them without hiring. If that is you, the projector is a fast way to see the size of the opportunity before a call.

How would we actually hit the number?

By installing the AI back office that works every lead for you: instant speed to lead, 24/7 follow-up, database reactivation, and appointments booked onto your agents' calendars. See exactly how the 90 days work on the $200,000 GCI guarantee page, or book a qualification call and we will map it to your pipeline.